In Japan, how you exchange a business card can shape your entire business relationship. It’s more than a formality—it’s a ritual of respect.
Let’s break down what makes Japanese business card culture unique, and how you can approach it with confidence and professionalism.
Why Business Cards Matter in Japan
In Japanese business culture, exchanging business cards—called meishi koukan—is a critical first step. It’s not just about swapping contact info. Your card represents your identity and status.
The way you handle this moment can set the tone for the entire relationship. Treating it with care shows you’re serious and respectful.
How to Exchange Cards the Right Way
In Japan, business cards are usually exchanged before the meeting starts.
There’s a specific etiquette for every part of the exchange. Follow these steps to get it right:
Before a meeting, make sure that you have enough cards for everyone. Keep your cards in a neat holder. Don’t hand out worn or damaged cards.
Offer your card with both hands. Face the card toward the recipient so they can read it. Add a small bow.
Take it with both hands. Take a moment to look at it carefully before setting it down—this shows respect.
Place cards on the table in front of you. Don’t write on them or put them away too quickly.
Respecting Hierarchy and Building Rapport
Japanese culture places high importance on hierarchy. When meeting a group, present your card to the most senior person first. This small detail can make a big difference.
Showing cultural awareness like this builds trust. It signals that you’re not just doing business—you’re investing in a long-term relationship.
Common Mistakes to Avoid
Even well-meaning visitors often slip up. Here are some things to avoid:
- Handing over a card with one hand
- Pocketing a received card without reading it
- Writing on or folding the card
- Storing it in a wallet instead of a proper holder
These actions may seem minor, but they can signal disrespect or lack of attention to detail.
Keep Learning and Improving
Business cards in Japan are more than a formality—they’re a symbol of professionalism and cultural respect. Get this part right, and you’ll start every meeting on the right foot.
Want to succeed in Japan? Start by mastering the card exchange—it’s a small gesture with big meaning.